Premium Jewelry Retailer
Case study
Overview
Human has the pleasure of working with a prestigious fine jewelry brand known for its exquisite craftsmanship, high-quality materials, and timeless designs.
Symbolizing luxury and sophistication within the fine jewelry domain, this ecommerce brand is recognized for its commitment to excellence and creativity.
*Note: The name of the fine jewelry retailer has been intentionally omitted for confidentiality and respect for their privacy.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2022
The Challenge
Venturing into ecommerce for the first time, this fine jewelry retailer faced some major hurdles. The company was new to selling online and hadn't yet dipped its toes into key marketing strategies like using Meta ads or engaging in Email and SMS marketing.
This pointed to a larger issue: they didn't have a solid digital marketing game plan and hadn't set any clear goals or ways to measure success (KPIs).
Essentially, they needed to get up to speed quickly on how to effectively reach and connect with customers in the digital world to enhance their online presence and drive success.
The Solution
North Star Goal
30% YoY Growth
Strategy Overview
Human developed a holistic digital marketing strategy for this client, focusing on channel management and identifying new opportunities. Starting with a custom Paid Media strategy, leveraging Google and Meta, we also optimized the website for sales and branding with updates and Conversion Rate Optimization (CRO) techniques.
Additionally, we added email marketing and SMS campaigns to ensure a seamless journey from discovery to purchase. This comprehensive approach aimed to not only effectively launch the brand in the digital realm but also to ensure a lasting presence that grows and evolves with the market.
Key Aspects
As a full-service ecommerce agency, Human operates as a functional extension of our client’s team.
We create their marketing strategy with the primary goal of driving business growth and YoY revenue increases.
We manage their acquisition and retention channels and strategies with a focus on profitable growth and ROI.
We execute campaigns with a focus on their consumer needs and behaviors—this involves highlighting core collections, executing best-in-class ecommerce promotions, and leaning into seasonality and trends.
Results
By leveraging a comprehensive digital marketing strategy, we have driven remarkable outcomes for this client within a highly competitive marketplace. In 2023, we observed a notable 27% Year-over-Year (YoY) growth compared to 2022, a trajectory that has impressively continued into 2024, with similar YoY growth maintained through April.
A significant indicator of our success is a Net Promoter Score (NPS) of 10, signaling exceptionally high client satisfaction. This metric is especially telling of our ability not just to attract but more importantly, to retain a delighted and loyal customer base.
- 27%
- Year-over-Year (YoY)
- 10
- Net Promoter Score (NPS)
