Intelligent demand generation aimed to fuel your pipeline
Overview
We specialize in building demand generation engines that ignite growth and foster long-term client relationships. Demand generation is composed of a range of strategic marketing initiatives and tactics. From capturing new markets to re-engaging existing customers, our tailored demand generation strategies create interest for your brand in the market and attract qualified business.
At Human, our multifaceted approach to demand generation, incorporates outbound and inbound marketing, SEO-optimization, and strategic alignment with sales teams to drive results. Through a blend of innovative content creation, targeted outreach, and meticulous data analysis, we empower B2B businesses to not only capture demand but also create it.
Our Approach
Human’s demand generation marketing services are designed to help you generate results. We work with you to build your ideal customer profile and develop strategic campaigns that span marketing channels selected to reach your available market and inspire them to take action!
Research & Uncover Opportunities
- Define the buyer journey to see how leads and customers interact with your brand
- Understand what drives your audience to take action
- Analyze current customer behavior to understand what’s working today
- Evaluate past campaign performance and email templates to solidify a data-driven gameplan
Develop Your Strategy
- Uncover the ideal tactics to reach your market
- Outline any current channels and programs to identify gaps
- Build your key messaging for an integrated communication approach
Execute & Optimize
- Deeply understand your target audience's needs
- Create high quality targeted content and advertising assets
- Deploy campaigns across channels and through all funnel stages
- Use data insights to refine strategies, improve performance, and maximize results
Analyze & Measure Results
- Analyze the performance of each campaign by evaluating response signals
- Apply results and learnings to inform your future demand generation strategy
Think of demand generation as the master chess player in the game of marketing. You strategize your moves, anticipate your audience's next steps, and execute with finesse. Checkmate? A loyal database of customers, eagerly awaiting your next move.
Strategic Fit
Demand generation is a holistic approach to B2B marketing that aims to create a steady stream of qualified leads, build brand awareness, and drive long-term growth for your business. It requires a strategic balance of content creation, outbound and inbound marketing, and sales alignment to effectively engage and convert qualified opportunities.
FAQs
What exactly is demand generation, and how does it differ from lead generation?
Demand generation focuses on raising awareness, fostering interest, and building lasting relationships with potential customers. Unlike lead generation, which mainly speaks to the conversion point where you gather contact details. Demand generation educates and engages prospects across their entire buying process. It's about boosting brand recognition, earning trust, and fueling long-term business growth.
What specific services are included in your demand generation offerings?
Our demand generation services cover a range of channels and tactics tailored to meet your unique needs. This may include content creation, such as blog posts, whitepapers, and landing pages, designed to educate and engage your target audience. We also implement multichannel, integrated marketing campaigns across platforms like paid digital media, paid social media, programmatic advertising, email, and search to maximize your reach and impact. Additionally, we provide lead generation and nurturing efforts, ensuring that qualified leads are effectively guided through the sales funnel towards conversion.
How do you measure the success of your demand generation campaigns?
We believe in data-driven decision-making, which is why we use a variety of key performance indicators (KPIs) to monitor effectiveness at a micro-level. By analyzing engagement and conversion metrics and performing ongoing A/B testing, we measure audience behavior signals and can make optimizations at the campaign level. However, ultimately in demand generation, our primary measurements of success are pipeline growth, sales velocity, and customer acquisition cost (CAC).
Ready to grow with Human?
Let’s work together to create a custom strategic growth plan for your business.
