Harness the power of automation
Overview
In the realm of B2B, email marketing emerges as a strategic powerhouse, nurturing leads into realized pipeline and closed business.
Human’s team of experts deeply understands the nuances of a lead's path through the marketing and sales funnel. We craft customized marketing automation systems and email nurture flows that pierce through the inbox noise.
Our Approach
Human’s marketing automation and email marketing services are designed to help you generate results. We work with you to develop lead tracks and systems that educate and guide your customers through the funnel, while keeping sales informed of lead progress and readiness signals.
Research & Uncover Opportunities
- Define the buyer journey to see how leads and customers interact with your brand
- Understand the education gaps and opportunities for lead education
- Evaluate message cohesiveness throughout campaign touchpoints, and effective application of an integrated communication approach
- Analyze current customer behavior to understand what’s working today
- Evaluate past campaign performance, workflow success rates, and email templates to solidify a data-driven gameplan
Develop Your Strategy
- Outline your current automated workflows to identify gaps
- Build an integrated messaging strategy that propels the lead through the funnel with spot-on communication, education, and alignment to needs and desires
Execute & Optimize
- Build strategic workflow automations that carefully nurture leads through the funnel journey
- Compose personalized and well-designed emails that keep users invested in your brand
- Conduct A/B tests to continuously improve email performance
Analyze & Measure Results
- Analyze the performance of every workflow, email variation and campaign
- Apply results and learnings to inform your future automation and email strategy
Sending emails is like going on a first date. You need to build trust with your audience and grow an affinity to your brand to earn a second date (or in this case, to earn their business).
Strategic Fit
Email marketing is just one facet of your growth strategy. As you grow your database and increase email engagement rates, you need to explore other channels to acquire new leads and customers to further propel your growth.
FAQs
What can I expect from Human's marketing automation and email services?
As your dedicated B2B marketing automation and email marketing agency, Human helps you segment your audience, develop targeted email campaigns and track results to continually improve your performance. Our goal is to help you generate more revenue from your email marketing efforts!
Our marketing automation and email services streamline your marketing efforts by delivering personalized campaigns, automating workflows, and nurturing leads through the pipeline. With our expertise, you can expect tailored and integrated messaging, automated processes, and continuous optimization to drive results. We also track performance and refine strategies relentlessly based on data insights, ensuring your marketing automation and email efforts are an effective cog in the overall demand generation engine.
How often should I email my audience?
This varies depending on the products or services you provide and your audience’s appetite for emails.
While there are industry standards for how many emails you should send your database, it’s important to analyze how past nurture or drip campaigns have performed by reviewing engagement rates. If you send more emails and notice open rates steadily decline, it might be time to reduce how many emails you send, add longer time delays, or re-evaluate your segments or messaging.
Ready to grow with Human?
Let’s work together to create a custom strategic growth plan for your business.
