Trade in a clunky website for a seamless user experience, from discovery to conversion
Overview
Nothing puts off a prospect more than an outdated website with confusing navigation.
A combination of innovative design and a fuss-free user experience creates more opportunities for sales by serving up informative content and on-target messaging. We keep the visitor journey simple and straightforward while letting the best of your business shine through the design and functionality.
Bring your brand to life with our web design and development experts at Human.
Our Approach
Your website is often the first touchpoint for potential customers. Human’s web design team has the expertise to build a website that is visually appealing, easy to use and a breeze to navigate. We'll help you choose the right platform for your needs and ensure your website is designed to convert visitors into customers.
Research & Uncover Opportunities
- Learn about your priorities, needs and goals to determine requirements and an ideal tech stack
- Analyze traffic and behavior to understand how users navigate your site
- Study audiences, marketing goals and data capture methods
Develop Your Strategy
- Build or refresh your brand if necessary
- Plan and design the ideal user experience (UX) and conversion paths
- Create a go-to launch strategy based on your marketing and branding goals
- Deliver a detailed project timeline that aligns with your action plan
Execute & Optimize
- Design systems, wireframes and mockups that uphold brand standards and target your goals
- Develop mobile-friendly and desktop designs that put your audience first
- Bring websites to life with advanced programming techniques, custom coding and powerful integrations
- Test thoroughly to meet the highest QA standards before deployment
- Optimize website for technical SEO and Core Web Vitals metrics
Analyze & Measure Results
- Continuously monitor website performance and functionality
- Leverage CRO tactics to extract the most value of out of your website
- Enhance and upgrade your tech stack over time for the best results
No one cares that you have a website. What matters is having a website that reflects your brand, speaks to your audience, communicates your value propositions and converts.
Strategic Fit
Your website is where the magic happens. Not only is it the face of your business, it’s also your primary touch point for conversions. But, you need more than a great website to stand out in your industry. We’ll help you explore other marketing channels to propel sustainable growth that lasts.
FAQs
What can I expect from Human's B2B web design services?
Human's B2B web design services include everything from strategy and planning to execution and launch. We'll collaborate with you to determine your needs and goals, then create a custom plan that meets all of your criteria.
Your plan may include any combination of the following: creating a responsive design that adapts to different devices, designing intuitive user interfaces with clear calls-to-action, structuring effective product pages, streamlining your shopping cart and checkout process, implementing search and filtering options, integrating secure payment gateways, ensuring SEO-friendly structure, integrating third-party tools and setting up analytics and reporting.
These services aim to deliver a seamless, visually appealing and user-friendly online experience while maximizing the functionality and performance of your website. Additionally, we'll provide ongoing support and maintenance to keep your website up-to-date and running smoothly.
Will you design a logo for my website?
Absolutely. If you need a logo (or a logo refresh), we can create that for you as part of our branding process.
What platforms do you work with?
We work with many website platforms and frameworks. These include, but are not limited to, Next.js, Gatbsy, Webflow, WordPress, BigCommerce and Shopify. We help our clients select a platform designed to scale so your website can continue growing and advancing along with your brand.
How do I choose a platform to build my site on?
There’s a lot of strategy that goes into your website tech stack. We typically consider your business needs, alignment with marketing strategy, brand, security, ease of updates, SEO friendliness, customizability, page speed and more.
Ultimately the chosen platform should suit your business goals and needs years into the future - insofar as we know them.
Generally, our top recommendations for B2B businesses are Next.js and Sanity.
Am I able to be involved with the process?
Of course! We solicit your input and feedback throughout the process. We will review key page wireframes and mockups with you and ensure we have your approval before proceeding to the next step.
You will also be able to review the website in a staging environment prior to launch so you can test things out for yourself.
Ready to grow with Human?
Let’s work together to create a custom strategic growth plan for your business.
