Bring your brand to life with tailored brand strategy services
Overview
Branding is foundational to any business. Why do you exist? What makes you great? We collaborate to help you find your “why” and translate that into messaging and visual guidelines that humanize your brand, help you stand out in a competitive B2B landscape, and resonate with your audience.
Recognizable brands don’t happen by accident. Our multichannel approach to B2B ensures a distinct and cohesive brand experience across the web that sticks with customers and sets the stage for lasting relationships.
Our Approach
Your brand is the heartbeat of your business. Human’s brand experts are ready to help you articulate your message and position your brand in the industry. Here’s what you’ll get from our brand marketing services:
Research & Uncover Opportunities
- Deep dive with a discovery meeting to create a foundation for messaging and strategic marketing
- Investigate industry insights and competitors to tailor a business identity that stands out in the marketplace
- Develop in-depth buyer personas to paint a detailed picture of your ideal audience
Develop Your Strategy
- Nail down core pillars that position your brand effectively to deliver value to your customers
- Finetune your brand’s unique characteristics and transform them into impactful statements and value propositions
- Establish a voice and tone that becomes the heart and soul of your distinct brand identity
Unveil the New You
- Take your visual identity to the next level with design guidelines that celebrate your brand personality
- Showcase your memorable brand identity through full-service redesigns including logos, social media and website
- Propel your look forward with distinct visual elements crafted specifically for your business
“People don’t buy what you do; they buy why you do it.”
Strategic Fit
We help brands discover who they are and tell their unique stories to earn more loyalty and sales.
FAQs
What’s included with brand marketing services?
Each brand marketing service is unique, but in general, you can expect the following:
- A comprehensive brand audit
- Research and insights into your target market and audience
- A new or refreshed brand strategy
- Updated messaging and positioning
- New brand guidelines
- Creative direction for your website, collateral and other touchpoints
How much does B2B brand marketing cost?
The cost of brand marketing services depends on the scope and size of the project. We’ll work with you to develop a customized proposal based on your specific needs.
Can you help us with our website?
Yes! We offer website design and development services that are tailored to your new or refreshed brand. Learn more about our web design and development services.
Ready to grow with Human?
Let’s work together to create a custom strategic growth plan for your business.
