The Human Method
Our Strategic Approach to Proven Growth for Your B2B Business
Business Growth is Hard; Enter the Human Method
For the forward-thinking B2B marketing leader, growth isn't merely a goal; it's the driving force. Unleash the full potential of your business with a strategy as adaptable and ambitious as your vision.
You want to amplify revenue streams and invest marketing dollars in the right channels. We understand the unique challenges you face—complex CRM management, selecting and leveraging the right channel mix, and fully integrating campaigns through the funnel—all while striving to maximize productivity within limited timeframes.
With the Human Method, we compose a marketing strategy for you that carefully connects the intricacies of your business with the right channel mix— and is built to scale. Our method is fine-tuned through 200,000+ consulting and execution hours with businesses just like yours, driving millions in additional pipeline revenue.
Effectively applying the right marketing strategy and scaling your effort are paramount for filling your pipeline with qualified opportunities. Our method is designed to:
Multiply your visibility, and become a trusted thought leader in your industry.
Strategically position your brand in the market, making you the preferred choice among competitors
Scale your impact across marketing channels, optimizing and developing new strategic campaigns
Create a scalable growth engine that drives continuous qualified business to your funnel.
Engage your target audience throughout their user journey, accelerating your sales velocity.
Leverage data-driven insights to gain valuable insights into customer behavior, preferences, and trends.
The Human Method and the team behind it form a true partnership with you, committed to achieving your business goals. We invite you to explore each stage of the Human Method in more detail to understand how we can catalyze your growth together.
Your Business Needs & Goals
At the heart of the Human Method lies a foundational principle: understanding precedes action.
To forge a successful partnership, we immerse ourselves in the fabric of your business, grasping the nuances that make your business stand out. Your preferences are distinct – and your strategy should be, too.
The Human approach to business discovery involves:
Your Vision:
Unlike typical marketing audits, we take a more expansive approach. We delve into your unique story, preferences, goals, and business strategy, all while considering your budgetary constraints and timelines.
Your Business Expertise:
We're committed to thoroughly understand all aspects of your business and what makes you unique in the market. This deep dive includes everything from your product and service offerings to each stage of your pipeline and inner-workings of your CRM.
Your Goals:
Rather than set arbitrary revenue goals, we consider your level of ambition and investment, whether you prefer steady progress or bold moves.
This process sets the groundwork for your business's North Star goal – the guiding light that aligns all efforts and decisions with your overarching business vision. From here, we dissect your goals into tangible, attainable objectives.
Only with this deep understanding can we build a marketing plan that aligns with your business strategy and considers you — the owner — at the heart of it.
Developing Your Customized Marketing Strategy
At Human, we don’t do one-size-fits-all.
Every facet of your business – your products, your customers, your growth ambitions, your budgetary constraints, and your timeline – is thoroughly analyzed to craft a strategy that is uniquely yours.
Personalization in Practice:
Our arsenal includes a wide range of tools and expertise, from comprehensive SEO to cutting-edge ABM campaigns. However, our focus isn't on utilizing all tools but on selecting the right ones. We are committed to recommending only the strategies that serve your business's unique demands, steering clear of superfluous services.
Budget Optimization:
We undestand that time and money are finite resources. Knowing where to focus is key to success. While it's easy to be lured by the latest marketing tools and trends, our counsel is grounded in strategic focus, ensuring that your investments are not scattered but targeted for maximum impact.
Collaboration:
We integrate with your existing teams, complementing their efforts rather than replacing them. Our goal is to create a holistic plan that integrates seamlessly with your internal departments and aligns with your overall business objectives.
Long-Term Vision:
Above all, we strive to build a strategy that is realistic and sustainable for your business. With Human, you're not just getting a marketing plan; you're getting a partner committed to your long-term success.
Unique Brand Evolution
A consistent brand boosts your company's value by strengthening your market position, attracting and retaining high-quality customers, and enhancing the perceived worth of your products or services.
Before initiating marketing campaigns or funneling budgets into paid advertisements, we prioritize the development of your brand's core.
We design your brand identity to guide your customers' entire experience with your business, not just their decision to buy.
Brand Positioning:
Your brand's story, purpose and reputation are critical elements in attracting and converting qualified customers. We don't just aim for a broad strokes approach; we strive to build you a strong reputation in the market.
Creating Advocates:
An unforgettable customer experience turns customers into brand advocates. At Human, we don't just want customers to casually convert – we want them to fall in love with your brand.
Resource Allocation:
As with all phases of the Human Method, we believe in spending resources wisely. Branding endeavors can often be a budget black hole. We allocate the exact amount of time and money required to ensure the brand can achieve your growth targets.
B2B Technology Foundation
A robust B2B technology infrastructure serves as the cornerstone for all successful marketing initiatives.
The fourth phase of the Human Method is dedicated to establishing a B2B website that is informative and conversion-optimized, but also scalable, SEO-optimized, and, critically, user-friendly.
Optimizing the Customer Experience:
Our priority is to streamline the customer's digital path from curiosity to conversion. We refine every touchpoint – ensuring that whether a customer browses on a tablet at home or a mobile device in transit, their journey is intuitive, engaging, and free from technical hiccups that lead to abandonment or frustration.
Operations Enablement:
We meticulously assess and integrate the technological tools that will empower your operational efficiency. From marketing automation systems to market intelligence, our approach is to construct a comprehensive B2B technology stack that operates with seamless precision. Where necessary, we build custom solutions to bridge any gaps, ensuring a flawless fit for your specific needs.
Analytics and Compliance:
Proper analytics and first-party data collection setup is crucial for understanding your site's performance and making data-driven advertising decisions. This allows us to retarget customers, understand who's visiting your site, and build future audiences to drive success in paid media channels. Additionally, we ensure compliance with CCPA, CDPA, GDPR and any regulations that may emerge in the future. Ultimately, you gain more than just a marketing website; you acquire a comprehensive, compliant, and customer-focused technological foundation designed to propel your growth engine.
Digital Channel Activation
Channel activation is where insight transitions into impact. It's the phase where we bring the custom strategy for your business to life.
Strategic Activation:
We don't indiscriminately engage every available channel. Instead, we thoughtfully select the digital avenues most conducive to your brand's success. We focus on channels that align with your business objectives, ideal customer profile, and funnel stage, ensuring we initiate the most potent mix of paid, owned, and earned media.
Investment with Intent:
We carefully allocate resources accross the channels that best engage your target customers and feed your growth engine. This focused investment is deliberate, channeling time, money, and effort into digital arenas that promise tangible growth. Our activation process is surgical, prioritizing quality leads and realized pipeline to set a strong foundation for scalable expansion.
Digital Channel Amplification
This phase represents the ongoing, iterative process of optimizing each active channel to maximize its performance before introducing the next one into the strategy.
Iterative Optimization:
The amplification phase is grounded in the principle of continuous improvement. Here, we don't just set channels in motion and move on. We rigorously fine-tune and escalate their effectiveness, ensuring that each one is optimized for peak performance. This is a disciplined process, not about expanding our channel array haphazardly, but about deepening the impact of each selected channel.
Specialized Teams:
Our approach is supported by teams of subject matter experts, each a master of their respective domain – be it content, SEO, marketing automation + email, paid media, paid social, or programmatic advertising. These experts are the architects of efficiency, dedicated to extracting the most value from every channel we engage.
Strategic Expansion:
Only once we're confident that a channel has been fully optimized will we consider adding another into the mix. This careful, strategic approach ensures that we don't spread budgets too thin and that each channel gets the attention it deserves. We don't just aim for growth; we aim for sustainable, efficient, and strategic growth.
Grow
Instead of targeting isolated successes in individual channels or metrics, we focus on the bigger picture – closed pipeline and CAC.
Additionally, we believe in empowering you by providing support and clarity on your funnel stages and path to conversion, aiding you in interpreting performance outcomes. This approach is what sets the stage for sustainable, long-term growth for your business.
Revenue-Centric Approach:
At the core of our mission is a commitment to increasing your revenue and enhancing the overall valuation of your B2B business. Our initiatives are crafted with this endgame in sight – escalating your financial success is our measure of achievement.
Dynamic Strategy Refinement:
We constantly reassess our strategies through the lens of revenue growth. Should a tactic fall short in bolstering your bottom line, we are prepared to pivot, fine-tune our methods, or advance to the next stage, all to ensure we are on target with your ambitions.
Regular Strategic Reviews:
Every 90 days, we reassess whether the subgoals set to reach your North Star goal are being achieved. We’ll also check in with you to see if your business needs have changed. We understand that teams, goals and production can change, so we remain agile to adapt to your business's evolving needs.
Strategy Evolution:
Following the initial deployment of the Human Method, typically spanning 3-6 months, we revisit the starting point – aligning with your business objectives. This isn't a reset but a strategic evolution, refining our plan based on real-world performance and feedback. Our primary commitment is to ensure that we are always in alignment with your North Star goal.
More than just an agency. We’re Human.
More than just a marketing agency, we see ourselves as an integral part of your business. We work as an extension of your team, collaborating closely with you every step of the way. Our commitment is to forge a connection that's both professional and profoundly human.
Our philosophy is to blend the best of two worlds – human creativity and artificial intelligence (AI). By harnessing AI's power, we amplify our strategies across all channels, ensuring your investment yields the highest possible returns.
As your partner, our promise extends beyond meeting benchmarks. We aim to surpass your expectations and continually refine our approach. The Human Method is not a one-time marketing strategy but a dynamic, evolving, growth-focused approach that adapts to the ever-evolving landscape of your business.
Let’s Get Growing
Your dedicated marketing team at Human is ready to embark on this growth journey with you. Reach out to us, and let's transform your aspirations into reality.
Fill out the form to start the conversation – growth is just a partnership away.
