Bao N Truong
Head of Search & Display
Bio
What I do
I help clients establish a holistic Paid Media solution from strategy to seamless execution. My goal is to grow their business sustainably on programming advertisement, including but not limited to Google Ads (search, shopping, display, discovery & youtube), Facebook/Instagram ads.
My approach involves establishing clients on various advertising platforms, enabling tracking & data systems to retrieve insightful data, identifying the best programming advertisement strategy for each business and executing the plan with transparency and trackable results.
Professional background
I got my start in digital marketing in a 6-vendor eCommerce platform company in SEA, Lazada. The fast-growing and innovative environment of a startup with a large investment in Paid Marketing empowered us to interact with large and various resources from ad platforms like Google and Facebook. It taught me to understand how programming advertisement works, what impacts the algorithms, what makes ad campaigns succeed and how to track performance to make sure we are heading toward our ultimate goals.
Values that drive me
- Help people find peace of mind
- Grow to be independent in every aspect of my life
What I like about working at Human
The people! Every single Human is super supportive, talented, warm-hearted, and burning for client happiness and success. We help each other grow at work, we celebrate wins (both the small and milestones) and we care for others’ life events & support each other with everything we have.
Free time activities
Calligraphy, making handmade cards, watching movies and talking with people who are close to me.
Favorites
"The world is full of good people. If you can’t find one, be one"
The Subtle Art of Not Giving a F*ck
Lean In
The Present Writer by Chi Nguyen (Vietnamese podcast)
Podcast
